FREE EBOOK: 9 Ways to Bring Tactile Buying Experiences Online 
What the Health & Beauty Industry Can Learn From Shoes, Fashion, Glasses and Each Other


Some products – books, music, and movies – can be sold online even more easily than in-store.  Others that involve a highly tactile buying experience—such as cosmetics or clothing—are much harder to adapt to online sales.

For most consumers, buying a pair of shoes without taking some steps in them, a perfume without smelling it, or a cocktail dress without trying it on is a bigger gap to cross than buying a trade paperback.

Fortunately there are some inspiring examples of companies that have managed to bridge this gap.

We've looked across industries to find inspiration for pushing e-commerce in health and beauty further. In this e-book, you will see how real-world examples of how companies have succeeded.

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