Some products – books, music, and movies – can be sold online even more easily than in-store.
Others that involve a highly tactile buying experience—such as cosmetics or clothing—are much harder to adapt to online sales.
Fortunately there are some inspiring examples of companies that have managed to bridge this gap.
We've looked across industries to find inspiration for pushing e-commerce further. In this e-book, you will see how real-world examples of how companies have succeeded.