Case Study: Walmart and Dr Pepper’s Product Content Partnership

How two global leaders met the new demands of digital shoppers

“We’re not only meeting the demands of today’s shopper; we’re empowering our suppliers to have a more direct role in merchandising their products.” - Steve Breen, Chief Merchandising Officer, Walmart.com

Dr Pepper Snapple Group and Walmart confronted the reality of a new age of shopping - one where buyers are at the center and turn to digital browsing before making a purchase. The CPG brand and retail giant each focused on product content as the way to serve data-hungry shoppers accurate and compelling content and drive sales online and in-store.

Learn more about how Walmart and Dr Pepper used Salsify's product content management platform to:

  • Organize internal and external systems to create, collect, and share comprehensive product information for multiple brands.

  • Collaborate across the retailer/brand divide to meet customers’ requests for information no matter where they shop.

  • Improve their capability to apply data science technology to better target shoppers and optimize sales across the digital shelf.

Questions? Email us at info@salsify.com or call us at 844-SALSIFY (725-7439).

Download the case study here

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