Research eBook: The Product Information Edge

New Research on What the Best of Breed Brands are doing with Product Information


The consumer demand for detailed product information is greater than ever before. In fact, it’s the #1 factor in their online buying decision1. Are brand manufacturers ready to meet this demand and capture omnichannel sales? Are you?

We asked Echo Cove Research to find out. In this new eBook, find out what brand manufacturers are thinking about the new ecommerce challenges and how the Best of Breed Brands are getting out in front of them.

Download this research to see:

  • The “Frenemies” indicator: How brand manufacturers feel about retailers’ demands for more detailed content
  • More, more, more: how brands expect to grow their sales over the next two years

  • Ecommerce readiness: where brands stand on their perceived readiness for the future of ecommerce

  • Best of Breed benchmarks: how brands that are prioritizing the product information challenge measure up vs. those who are not
    Get smart. Arm yourself with the latest research from 200 of the top brand manufacturers as you're making your 2016 ecommerce growth plans.

1comScore/UPS Pulse of the Online Shopper Study, 2015.

Questions? Email us at info@salsify.com or call us at 844-SALSIFY (725-7439).

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