In a recent study by Comscore and UPS, 73% of shoppers said that detailed product content is the #1 element in driving their purchase decision.
As brands recognize this consumer shift and begin internalizing the “product content is king” mantra within their organizations, a number of challenges are rising to the surface.
This whitepaper shares the whats and hows for three steps to create the alignment that brands need to take full advantage of the eCommerce opportunity.
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